On Christmas Eve, as England experienced unseasonal heavy rain and high winds, Red Potato received an enquiry from Pakistan to supply us with several containers of white potatoes. The variety of potato? Santa. Yep, you can’t make it up, someone on Christmas Eve, wanted to sell us white Santa potatoes!
It may not have been a scam, but it made us laugh all the same.
The Red Potato company brand is about being flexible, versatile and down to earth – much like the humble potato. We also have a company compost heap which is used to grow Red Spuds, but there the similarity ends. The core business for Red Potato is about working in partnership with organisations who want better insight and stronger economic engagement with local communities. By working together we attract investment to an area, help new entrepreneurs learn from seasoned entrepreneurs, create snappy animated films to demonstrate project outcomes and help public sector organisations engage with local business communities.
Red Potato has recently been accepted onto the UKTI East “Passport to Export” (P2E) programme. What has been very helpful is the opportunity to talk to the local International Trade Advisor at UKTI East. We’ve discussed things such potential liability from unsolicited enquires for Santa spuds on Christmas Eve, what practical steps to take about making your website attractive to overseas buyers and the merits of different routes to market. And we’ve not even been on the P2E workshop yet!
All this means is that hopefully before the next crop of Santa spuds have been harvested Red Potato will be trading successfully abroad.